Apple has hired Doug Bowman to benefit from his virtual reality expertise which could contribute to the tech giant's growth
Apple Inc. has reportedly succeeded in hiring a leading thinker on augmented and virtual reality (VR) in the United States to serve it. Technology professor of Virginia, Doug Bowman has joined the smartphone maker after availing a paid leave given by the university.
According to his Virginia technology profile found on the internet, Doug has worked as a computer science professor and Center for Human-Computer Interaction’s director. His expertise is in benefits and design of 3D interfaces, the subject of a book co-authored by him. His research interests have been AR and VR. The technology giant has not talked about VR, but the recruitment of Doug can signify that its interests has reached heightened levels, even if for the purpose of exploration in a significant new field of computation technology.
Maybe one day one would be using glasses colored by Apple to see the earth. The technology world has backed that the upcoming big shift in computation centers on VR, in which persons wearing handsets could be viewing and frequently interacting with a computer-generated 3D world. Games developers, theme parks and film studios are developing dedicated experiences of virtual reality and this technology could finally be playing a role in various walks of life from medicine to education to design.
Most of the largest technology organizations are already making aggressive efforts for pursuing AR and VR. Facebook is about to release the long-awaited Oculus Rift handset, whereas the flat cheap pack Cardboard goggles of Google have been offered in the past 2 years. HTC, Samsung and Sony have also heavily invested in this technology.
In the meantime, Microsoft Corporation’s HoloLens of aims at AR, which has added 3D computer-, generated scenes to people’s view of the actual world. Earlier this January, Apple took over the emotion-reading and face-tracking company Emotient.
The company has clearly steered some of the major tech markets including TVs and game consoles, but it is not content for selling iPads, iPhones and Macs only. For example: in 2015 Apple Watch was launched by the company and many reports have indicated that it is interested in making an entrance into the automotive industry.
The enterprise did not give a response to a request for sharing its view on the recruitment of Doug and efforts made for reaching out to Doug failed. His profile on LinkedIn was deleted soon after the reporting of the news took place.
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