Showing posts with label Facebook media. Show all posts
Showing posts with label Facebook media. Show all posts

Friday, September 18, 2015

Facebook Attracts Journalists To Discover And Source Social Content


Facebook has introduced Signal to help Journalists

Facebook has attempted to lure journalists towards its platform. Facebook news revealed that the social network has continuously been enchanted on daily news cycle. The organization attempts to capture spotlight through introduction of features, such as Facebook Stories, to demonstrate its capacity to act as a truly active news-providing source, while other moves, such as Instant Articles and Trending Section have demonstrated that it is interested in attracting users to news articles without leaving the webpage.
Facebook news today affirmed that the company has launched a new network known as Signal to attract journalists to explore and share their content. The feature, which has the capacity to drag them from Instagram and Facebook, provides an opportunity to media “to make Facebook a more vital part of their news gathering with access to relevant trends, photos, videos, and posts on Facebook and Instagram for use in their storytelling and reporting”, as posted in a company blog by a Facebook employee, Andy Mitchell.
Facebook breaking news reported that part of the effectiveness of Signals is that it provides an opportunity to journalists to access a variety of multiple highly organized newsfeeds of content viewed by public. Currently, personal profile interests of a user, which encompasses the pages ‘liked’ by them and material that has attracted them, affect features, such as Trending Topics.
The new addition allows journalists to get a more widespread concept of what has really been trended across the board through Trending Now. The network also allows media to recognize products that have begun to go viral through an update known as Emerging Trends.
In terms of its appearance and operations, the media-friendly tool seems to have been inspired from applications, such as Tweetdeck. Journalists could now carry out a grouping of profiles and pages that view specific feeds, so if they demonstrate their interest in studying public responses of members of the U.S Senate, they can develop a dedicated news feed named a “collection”, just for those specific profiles. The same applies for material posted on Instagram, where users of Signals could enter specific Instagram handles and share with a curated news feed.
Experts believe that the new feature tends to represent the company's attempt to turn into a news-breaking platform. Its latest effort would be welcomed by the media industry.
Facebook’s executives should promote the innovation and operate to succeed in dominating the media market. The social media is now on the verge of building relationship with news enthusiasts.

Monday, May 4, 2015

Facebook Introduces New Revenue Sharing Formula





Facebook has decided to let publishers earn all the revenue from some advertisements. Facebook news reported that the management of the service provider believes that this measure would increase the amount of content posted on the network. This report tells us about the objective of the new financial policy.
Many users do not only post material but also publish links on the social media platform, which allow the readers to verify the posted information. These links have attracted online traffic for news sites, but cellular phone users often suffer from the difficulties of using these resources.
Facebook news today informed that this income distribution initiative has been taken to speed up the process for phone users, which indicate that the media manager wants to attract more telecom customers. It also intends to provide videos and news from a number of publishers, such as the New York Times, Buzz Feed, and National Geographic channels. Market sources have highlighted that this new initiative has attracted some publishers, which are known for getting most of the traffic through the reference of the social platform.
The ‘Pew Research Center’ conducted a survey to assess the media service. The survey found out that 48% of respondents agreed they read news about government and politics on Facebook in the past week, about the same proportion of users got news from television. The findings infer that the platform serves the interests of many newsreaders.
The management of the company shared the news regarding the income earned from the sale of advertisements. Facebook breaking news affirmed that if the network sells the online advertisement, then it would earn 30% of the revenue. The network would keep approximately 30% of the proceeds from the supply of ads, which explains that the platform’s owners would not allow publishers to earn all the receivables.
Experts believe that the new policies of the network would persuade users to be more active on the communication channel. Company sources revealed that the ad formatting and measurement details have not been disclosed. It is probable that the management would want publishers to employ their own high-tech advertising products, such as Live Rail and Atlas. Some publishers have not been satisfied by its plans due to their interest in controlling their user’s experience. Previously, publishers have not been impressed by the policy changes.
The company is interested in expanding its market share in the competitive field of social media. Now it is yet to be seen that to what extent its income sharing formula is able to attract its networking users.