Tuesday, July 7, 2015

Facebook Testing A GIF Sharing Feature In Messenger


Facebook comes up with GIFs for Messenger app

Facebook Inc. is extremely keen about making use of GIFs in its messaging app, Messenger. The company has recently unveiled a new set of GIF applications belonging to the third party that will work alongside Messenger. This will be a part of the initiative to bolster Messenger but now the company has plans to expand its capacity through a series of pilots that will allow them to interlink Messenger with GIFs without the need for third party applications.
Firstly, according to latest Facebook news, the company is all set to test a button dedicated to GIFs which will allow users to locate and send images that are in motion in the two taps. This is relatively easier than the prevailing setup since it has a relatively good amount of friction. In order to download content, users have to utilize an app along with Messenger in order to share content.
The Messenger currently has a user base of 700 million users who observed a GIF button on the app. The app has the potential to go through various GIFs that are trending available on Riffsy and Giphy.  These two companies have played a substantial role in producing application for Messenger. This allows users to share with ease without the need for the Messenger app.
The best part is that once these GIFs are sent, they come up with a download option so that the GIF can be obtained on Messenger from Giphy or Riffsy, according to current Facebook updates.
However it is extremely early to predict the type of response Facebook Messenger will get from consumers for this new feature. Many analysts believe that the response is likely to be positive since those who enjoy GIFs will like this feature but those who don’t won’t really be bothered by them. Tech Crunch, the popular tech website asked Facebook products to comment on the issue. However, no response has been observed by them.
GIFs have seen success as a rich media format within Messenger,” a company spokesperson told us. “With this feature, we’re testing various ways to make it even easier to send great content — like GIFs — with just a few taps.”
Hence Facebook is trying its best to come up with new and engaging features for Messenger so that more individuals are encouraged to use the platform. The company has been trying its best to intrigue and has succeeded in doing so to a great extent where more people are now interested to use this platform to connect to their friends and family.

No comments:

Post a Comment