The American social network introduces an update to share events, which is beneficial for audience and advertisers alike.
The American social network, Facebook, has introduced a new customer-friendly update. Facebook news disclosed that the company test launched a new tool that would allow users to enjoy events at their homes. The social network users could now find Lollapalooza’s “Place Tips” feature, which is designed to let them share pictures and updates with their friends.
The attendants of the event in Chicago could also use the feature to see the band lineup for the day and find ways to get to the next desired show. According to Facebook news today, the company’s spokesperson has stated that the organization is using global positioning system (GPS) and Facebook Bluetooth beacons to share the new feature with its users at the show in high traffic areas.
The people who are interested in skipping the rush of audience altogether could follow the festival in a comfortable manner via app rather than viewing bits and pieces disseminated throughout their feeds. This can be beneficial for audience and advertisers.
The social media organization has stated that most of its active users are linked to a band or musician page, so the event might have been the perfect way to evaluate the users’ response to the option that lets them follow events at home and for artists to see how they could relate with their fans through an application.
Facebook breaking news informed that the North American organization’s initiative is not new to the modern digital world because its rival, Snapchat, is currently dominating the telecasting sector. Twitter has proclaimed plans to introduce a new tab with tweets that discuss real-time events. However, with its extensive customer base, the Californian organization’s entrance into live events has the capacity to lure an audience of an entirely difference scale.
Promoters obviously love live events and they can directly send their messages to the captive audience via various means, such as advertising. It is probable that if the organization succeeds in successfully sharing its new feature with a significant number of users, then advertisers would easily be able to link with the whole world.
Industry professionals believe that the addition to the company’s networking platform would not only increase its market share and sales revenue, but also improve its reputation in the world. The networking giant has entered a new high-tech dimension. Its management should now promote and launch the new update in the most effective manner to appease “event lovers”.
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