Alibaba notices an increase in women's online shopping in China during sports events on TV.
Alibaba Group has discussed the shopping behavior of a particular gender. More females in China buy online when an important sporting event is taking place, according to the data gathered by the Hangzhou-based enterprise, and such data could let merchants effectively plan promotional campaigns and make profits, an employee stated at a recent medium and small enterprise fair.
Alibaba News affirmed that while citing information from its Taobao online trading network, an official of the Alibaba Group, Jack Tu, stated that during the period of an important sporting event, the proportion of female buyers increase from 50% to 60%.
Taobao’s data also demonstrated that female purchasers are often interested in buying costly products, which they will not usually buy when a game event is telecasted, and the highest fraction of transactions is carried out at the commencement of a game, Tu stated.
"If you are a vendor on Taobao, understanding such a pattern will allow you to promote products with better precision", Tu stated during a conversation on October 10, when opening of the China SME Summit took place in Guangzhou.
Alibaba news today revealed that in accordance to Tu, enterprises in the current era are not just battling on efficiency but also on the utilization of data and knowledge. In the U.S., 50% of SMEs have adopted cloud-computing facilities but the proportion is lower than 10% in the most populated country, and Alibaba is looking to provide cloud services to the Chinese companies.
Mr. Tu also highlighted the online trading enterprise’s Tao Gongchang, which is also identified by its domain name 1688.com, at the summit while elaborating upon how the Asian giant is playing its role to aid manufacturers move online. Established in March 2014, the Tao Gongchang network has lured 10,000 manufacturers, whereas more than 30,000 active purchasers have carried out transactions worth 5,000,000 Yuan ($790,000).
An apparel manufacturer concentrating on exports in the earlier times has viewed its profit margin enhances after it joined the 1688.com, Tu stated. Two years ago, the apparel maker recorded sales worth 20,000,000 Yuan ($315,000) by shipping 300,000 clothes. Its exports decreased this year to 150,000 garments but sales revenue only declined to 15,000,000 Yuan (236,0000), Tu acknowledged.
Alibaba Breaking News reported that Tao Gongchang is also known for helping companies to lower down their inventory, because they can currently purchase products simultaneously from a various merchants that could export the required product in short time.
It is quite likely that Alibaba’s findings would not only help improve the marketing strategies of different vendors but also play an important role in threatening its competitors. Other businesses also try to capitalize on such buying trends and fads but the secret to success is the timely realization of any opportunity.
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