IBM Corporation wants sports teams to enter the digital age for their own advantage.
IBM is striving to employ new methods to generate revenue and its latest measure is concerned with letting professional sports team reform stadium operations and enhances the means by which it interacts with fans. The venture has two folds. The first one is the Sports and Entertainment Global Consortium, a portfolio of corporations joining to drive infrastructural updates at arenas and stadiums.
The second one is the Sports, Entertainment, and Fan Experience consulting practice, developed to let sports team comprehend and improve the means by which fans interact with them. IBM news affirmed that it is hiring Miami Dolphins football team’s Chief Revenue Officer, Jim Rushton, to manage the show.
As Jim elaborates upon it, the first piece is a consortium hiring together 18 to 20 partners to let teams improve the infrastructure in a current stadium (or develop a new one), playing a role to plan it in a manner that adds to the expertise facilitating the operations of the stadium.
This would include ticket areas, big screens, and scoreboard across the stadium, and the access provided to fans through wireless connectivity in a stadium, concession areas, and so on. The collaborators might enter market in various teams, contingent upon the situations, but they aim to share IP to provide a baseline tailored fan experience to the degree possible.
IBM Breaking news reported that the second component involves providing teams an opportunity to bring together different fan interaction points in various parts of an arena. In addition, it is also concerned about improving relationship with fans.
Server software informed that the Big Blue wants to utilize its powers as an integrator of systems and bring different stakeholders together to find solutions of these problems, which essentially breaks down to the management of the operation’s IT portion and the sales and marketing portions.
When it moves toward that stage, sports teams suffer from similar problems for any business. On the other end, they are working to improve the client relations when a variety of customer relationships exist, making it difficult to comprehend the entire picture.
IBM news today exclaimed that Digital Disruption’s author and Forrester Research analyst, James McQuivey, acknowledges this concept looks unusual for the company, but he states it is justified for the organization to try to develop these strategies.
“Sports is a massive business that is only barely beginning to experience digital transformation. The years ahead will be full of many opportunities to change the way sports are “delivered” as an experience in the stadium, near the stadium, or at home, not to mention outside of actual game time. All of those innovations are digital”, he stated.
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