Monday, December 7, 2015

Amazon Refrains From Announcing Actual Sales Figure; Analysts Remain Curious


The online shopping sales went great in the holiday season as per reports, however the retail giant refrained from giving out proper figures to the market

Amazon.com Inc does not seem to be doing whatthe industry analysts and shareholders in the company want it to do, as according to a recent press conference, the retail giant turned out to be rather covering the sales numbers and figures that it has scored in the holiday season. This factor has not only disappointed the analysts and investors, but it has also raised their curiosity as to what exactly has been done by the giant in the recent sales season. The Thanksgiving sales was being seen as a great catalyst to boost up sales of the company, but the details that were given by the giant in the press release did not mention anything which could help the analysts to make an opinion about how the company actually performed.
In a blog post that was made by Amazon management, it was seen that the retail giant experienced great sales for its Amazon devices which it mentioned in the social media post. As discussed by the management, it was seen that a great response by the public was received in the holiday season, which turned out to be one of the best seasons in terms of sales for the giant. Furthermore, it was also stated that the year over growth that was seen by the retail company in the sales was mind boggling, even though no numbers or figures were presented by the giant. This alone raised many concerned eyebrows of the industry pundits, as it is not usual that the e-commerce giant keeps away such important information from the shareholders.
Moreover, analysts are aware of the fact that Amazon business sometimes tends to tell only half the information to the press about its sales, but the most recent holiday season sales is something that the whole industry seemed to be waiting to hear, something that never happened. Investors have turned out to believe that there might be some important information that must be kept hidden from them by the company, but analysts are of the opinion that they should rather not doubt the potential that has been shown by the giant so far.
A report by Slice Intelligence informed that throughout the Black Friday Sales, Amazon shopping app experienced a heavier active user base which resulted in its sales gong up by a massive 7% as compared to the sales experienced by other online shopping platforms.  This has agitated the investors more as they cannot wait to know how much the company actually generated in the revenue’s department from the sales. 

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