Facebook Shuts Down Creative Labs Which Pioneers Experimental Mobile Softwares

Facebook is shutting down the project responsible for developing experimental mobile softwares.

Facebook has shut down one of its initiatives. The social networking enterprise has apparently closed its 24 months old in-house initiative Creative labs to develop experimental mobile applications. CNET reported that the corporation has eradicated the public website dedicated to the project.

The organization has eradicated three of its Apple App Store’s applications including Slingshot (a messaging service that imitates the famous Snapchat), Riff (a group video- development application that looks like a Snapchat feature known as Our Story), and Rooms (known as a way of talking in a semi-anonymous manner that was concerned with answering applications such as YiYak, Secret and Whisper). 

Facebook news informed that with the closure of the venture, the enterprise is not closing down anything more than a triad of imitated smartphones applications. As the product manager of the Californian organization, Michael Reckhow, told Wired after the launch of Creative Labs early previous year, this was not a group of people or a physical laboratory. It was introduced to call divisions inside the organization – a stated attempt to carry out the promotion of self-contained ventures that could move the social network operator in new directions.

“Creative Labs is not a place or a building or a team,” Michael said. “It’s an identifier that we place on a project that says, ‘This is something that is going to be separate, that we’re going to give room to grow.” The first of these ventures was Paper, a type of exclusive Facebook News feed supervised by Michael, envisaged by a team of engineers and designers with roots at Apple, and at an emerging organization named Push Pop Press.

Facebook Breaking news reported that the company had earlier taken over Push Pop Press. Paper was never able to capture higher levels of audience. Unlike Riff, Rooms and Slingshot, it continues to be in the Application store. It directly played a role in inspiring a salient Facebook facility known as Instant Articles, which let publishers post news articles directly to the platform in format that would be loading unusually rapidly in the News feeds of users.

So in that manner, Creative Labs performed in accordance to its design. Facebook news today informed that the networking giant’s spokesperson stated that aspects of Rooms, Riff and Slingshot were also integrated into the major application of the enterprise. The reasons behind the closure of the project are not clear but if that is done, the company is just closing down a name.