Apple Achieves Another Milestone

Apple exceeds sales of more than a million devices

As per a press release, Apple Inc. while it was reporting the financial results for the first trimester of the fiscal year of 2016 that recently ended in December 26, 2015, the company claimed that it now has more than a billion devices active all over the globe.

The company recently reported its earnings where it has become successful in making almost $18 billion in profits during one single trimester. The company further claimed that it has succeeded to rake an increase of 25% on a year over year (YOY) basis particularly in the number of active devices.

It needs to be noted that the company has been successful in retailing 74.8 million Apple iPhones irrespective of the fact that the smartphone industry is staggering. Apart from that, the company has also sold 5.3 million Macs along with 16.1 million iPads during the first trimester of FY16. From December the tech giant is scoring substantial revenues from various services. These encompass but are not confined to Apple Pay, Apple Care, Apple Music, iTunes and App Store sales.

As claimed by MacRumors, the tech giant has been successful in paving way to a user base of 75% for its recent operating system “The iOS9”. While most of the devices are still making use of an old OS, Apple is relatively ahead of others. In order to make it more clear, Google’s operating system Android’s variant Marshmallow is currently standing at 3% per annum from the time it has been released.

The year is said to be a rough start for the smartphone fraternity where Wall Street has lamented slow growth and sales. AAPL does not really need to be worried at this point of time. Since the company has already come up with several high end products, the need for new ones is likely to go down with time. This is a natural phenomenon that happens with most brands. However, the team at Apple has worked day in and day out to keep users hooked to its platform which is what makes the company better than the rest in the fraternity.

Users who are using an iPhhone naturally get inclined to invest in other Apple products since the ecosystem is webbed perfectly. The company needs to be credited for making use of high end marketing, after sales customer services along with high end gadgets that ensure all consumers remain loyal to the brand whatsoever. It is very rare to find loyalty to a brand of this nature thus the iPhone maker has all rights to capitalize on this popularity and take itself to newer heights.

In any circumstances, FY16 is going to be extremely outstanding for the company since new products and services will surface this year. This will assist in strengthening the foundation on which the company is presently standing.

Hence in a nutshell, the company has achieved several milestones but quite a few await that pose its growth trajectory will be wider in the times to come.