Facebook Tries To Increase Sharing On Social Network Platform

The company is developing its new standalone camera app which resembles Snapchat

Facebook is building a standalone camera application to persuade its 1.6 billion users to share and create more videos and photos. A prototype of the application built by the “friend-sharing” team of the American social network company opens to a camera, like a disappearing picture application, Snapchat.

Another planned feature allows a user-recording video with the help of an application to start live streaming. The venture might not be fruitful initially, but it reflects that the company is anxious about the highly passive behavior of users on its social platform. Many users check Facebook on a daily basis or even many times daily, but fewer post status updates, videos and photos regarding their lives.

Reversing the pattern is a rising priority within the organization. Spokesperson of the company refused to share views regarding product plans. The spokesperson stated the overall degree of sharing on the network was strong and “similar to levels in prior years.” The people aware of the matter stated the camera-first format is intending to motivate users to create videos and photos.

Compared to that, the flagship mobile application of the networking organization is opened to a personalized feed of advertisements, status updates and articles that persuades users to consume content, but not essentially develop it. The standard also differs from the Instagram-picture sharing platform of Facebook, which has built an image as a network to only post the most well-photographed and best pictures.

Instagram compels users to take many steps before posting an image, including filters. The social network operator has previously also developed an application to encourage sharing. In June 2 years ago, it introduced a Snapchat-like application Slingshot that allows users to trade videos and photos after one day. It previously introduced a picture-editing and sharing application known as Camera. None of them was able to lure users so both of them were later dropped.

The new application would be equipped with different features like the “live streaming mode.” The decline in sharing on the platform has increased as a difficulty in the past year. According to The Information, “original broadcast sharing” on Facebook decreased by 21% as of the first 6 months of the last year, compared with the past year.

In the initial quarter of this year, one third of Facebook users surveyed by market research organization ‘GlobalWebIndex’ said they updated their status in the past month while 37% said they shared or posted their own pictures. A year ago, 44% stated they made a status update in the past month and 46% claimed they shared or posted their pictures. 

Facebook Shuts Down Creative Labs Which Pioneers Experimental Mobile Softwares

Facebook is shutting down the project responsible for developing experimental mobile softwares.

Facebook has shut down one of its initiatives. The social networking enterprise has apparently closed its 24 months old in-house initiative Creative labs to develop experimental mobile applications. CNET reported that the corporation has eradicated the public website dedicated to the project.

The organization has eradicated three of its Apple App Store’s applications including Slingshot (a messaging service that imitates the famous Snapchat), Riff (a group video- development application that looks like a Snapchat feature known as Our Story), and Rooms (known as a way of talking in a semi-anonymous manner that was concerned with answering applications such as YiYak, Secret and Whisper). 

Facebook news informed that with the closure of the venture, the enterprise is not closing down anything more than a triad of imitated smartphones applications. As the product manager of the Californian organization, Michael Reckhow, told Wired after the launch of Creative Labs early previous year, this was not a group of people or a physical laboratory. It was introduced to call divisions inside the organization – a stated attempt to carry out the promotion of self-contained ventures that could move the social network operator in new directions.

“Creative Labs is not a place or a building or a team,” Michael said. “It’s an identifier that we place on a project that says, ‘This is something that is going to be separate, that we’re going to give room to grow.” The first of these ventures was Paper, a type of exclusive Facebook News feed supervised by Michael, envisaged by a team of engineers and designers with roots at Apple, and at an emerging organization named Push Pop Press.

Facebook Breaking news reported that the company had earlier taken over Push Pop Press. Paper was never able to capture higher levels of audience. Unlike Riff, Rooms and Slingshot, it continues to be in the Application store. It directly played a role in inspiring a salient Facebook facility known as Instant Articles, which let publishers post news articles directly to the platform in format that would be loading unusually rapidly in the News feeds of users.

So in that manner, Creative Labs performed in accordance to its design. Facebook news today informed that the networking giant’s spokesperson stated that aspects of Rooms, Riff and Slingshot were also integrated into the major application of the enterprise. The reasons behind the closure of the project are not clear but if that is done, the company is just closing down a name.