The company is developing its new standalone camera app which resembles Snapchat
Facebook is building a standalone camera application to persuade its 1.6 billion users to share and create more videos and photos. A prototype of the application built by the “friend-sharing” team of the American social network company opens to a camera, like a disappearing picture application, Snapchat.
Another planned feature allows a user-recording video with the help of an application to start live streaming. The venture might not be fruitful initially, but it reflects that the company is anxious about the highly passive behavior of users on its social platform. Many users check Facebook on a daily basis or even many times daily, but fewer post status updates, videos and photos regarding their lives.
Reversing the pattern is a rising priority within the organization. Spokesperson of the company refused to share views regarding product plans. The spokesperson stated the overall degree of sharing on the network was strong and “similar to levels in prior years.” The people aware of the matter stated the camera-first format is intending to motivate users to create videos and photos.
Compared to that, the flagship mobile application of the networking organization is opened to a personalized feed of advertisements, status updates and articles that persuades users to consume content, but not essentially develop it. The standard also differs from the Instagram-picture sharing platform of Facebook, which has built an image as a network to only post the most well-photographed and best pictures.
Instagram compels users to take many steps before posting an image, including filters. The social network operator has previously also developed an application to encourage sharing. In June 2 years ago, it introduced a Snapchat-like application Slingshot that allows users to trade videos and photos after one day. It previously introduced a picture-editing and sharing application known as Camera. None of them was able to lure users so both of them were later dropped.
The new application would be equipped with different features like the “live streaming mode.” The decline in sharing on the platform has increased as a difficulty in the past year. According to The Information, “original broadcast sharing” on Facebook decreased by 21% as of the first 6 months of the last year, compared with the past year.
In the initial quarter of this year, one third of Facebook users surveyed by market research organization ‘GlobalWebIndex’ said they updated their status in the past month while 37% said they shared or posted their own pictures. A year ago, 44% stated they made a status update in the past month and 46% claimed they shared or posted their pictures.
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