Amazon has rolled out its food delivery service in San Francisco to provide orders within an hour to residents
In a region already comically populated with well-financed startups pledging to offer your upcoming meal, today isn’t a happy day: Amazon recently announced its improving its 1-hour Prime Now food delivery service in San Francisco. That is right: the residents of San Francisco who avail unlimited 2-day video streaming and shipping for a price of $99 on an annual basis can currently also buy food from 117 domestic restaurants sold in around an hour.
Offered in 33 zip codes around San Francisco, the facility is the largest rollout of an extensive range of everyday goods, Apart from the Prime subscription charge, food delivery service is offered with no extra fees or markup. The company is also guaranteeing that persons will be charged the exact same price as is mentioned in the menus of the restaurant.
The “price guarantee” is being offered to help the organization capture the market as it enters the crowded industry. The website of Amazon has revealed that the price guarantee will be offered until late next year.
If one finds a good that is offered at a price higher than one mentioned on an online menu inside a day of ordering, the online retailer states it will re-fund the price charge for that order. Initially, rolling out food delivery service in S.F, where the sector is currently crowded with competitors might look daunting. There is Munchery, Sprig, Postmates and Caviar.
Even the company started to enter the food delivery industry; it might have a unique position to win. If its own food delivery facility works like Amazon Prime Now for the rest of goods, the web retailer already has an efficient engine that looks difficult to top.
The Seattle based organization has built its success on logistics; it can just seemingly flip the switch to offer any new product through its delivery infrastructure. In Seattle, the online trading platform operator launched Prime Now restaurant delivery service in Sept 2015.
Today it is live in eight cities around the state, including Austin, Chicago, Los Angeles and Portland. While the online trading platform operator has not guaranteed that its new service will always be offered free of charge, currently it is yet another incentive that could make consumers members of Prime.
At the end, getting many people connected on Prime is just what the ecommerce organization wants. The launch in S.F puts the company in direct and immediate rivalry with many established companies, such as UberEats, Seamless and GrubHub, in a market where the consumer base is quite technology savvy and interested in trying new things.
No comments:
Post a Comment