Tesla Focuses On One Feature For Success

Tesla is interested in manufacturing its electric cars in China to meet the demand for Model 3

Tesla Motors is setting up its new plant to meet the huge demand for the Model 3, President of global sales of the company Jon McNeil stated while being interviewed by CCTV News. The American EV maker has a plant in California that can manufacture 600,000 automobiles annually, Jon spoke during the interview. The automaker is ready to establish another facility specifically to make sure that it gets ready to sell Model 3 as per schedule.

That factory "could very well be in China," he added. Elon Musk’s organization has almost 400,000 pre-orders for Tesla Model 3, according to April 21 Reuters article. There have been concerns that the EV maker cannot meet that huge demand, particularly considering the Model X SUV, Model S and Roadster all came later for different reasons.

Even CEO Elon Musk waivers a little on whether the mass-market car will meet its target manufacturing date of the late 2017. Jon stated while giving an interview that getting Model 3 ready on time is a major priority for the company and that setting up another facility will help meet its target manufacturing date.

The automaker believes that the higher level of pollution can help it succeed in the region as if one breathes in Beijing, he/she will understand why the electric carmaker is too much excited regarding "bioweapon defense mode."

Provided the well-documented problems in China with air quality, the company is expecting the cabin-filtering feature of the car will be a huge selling point as it grows sales of its electric vehicles here.

Initially, CEO Elon Musk launched the user-friendly feature in Tesla Model X SUV in September, 2015 and it has been speculated that it could be later launched in upcoming versions of the Model S vehicle. The company has not kept its ambitious for China. Following the conversation by McNeil, spokesperson of Tesla, said “600,000 per year” was an error and that “there has been no change” to the planned capacity of the factory.

Tesla will probably attain the whole capacity of the facility in 2 years or around the end of the decade into the beginning of the manufacturing of Model 3. Its factory in Fremont, California is amongst the largest buildings on the globe that has occupied 5.3 million square feet of office and production space.

The company has also continued to attain more space in California to add to its production capacity in the US. It also runs a tool and dyes plant in the state of Michigan and a Tilburg-based final assembly facility. Recent reports indicate that officials of Tesla visited areas in Suzhou and spoke to possible production partners.

Initially this year, Musk confirmed that his company aims to secure a domestic partner and location to set up a production facility in the region in the upcoming months. An announcement will probably take place soon.