Facebook introduces Messenger Chatbots to attract businesses towards social network platform to earn money
On April 13, 2016, Facebook introduced its Messenger Chabot platform, but the question is that how it will generate money from it? The answer is by charging companies to send re-engagement messages to people who have already willingly started talking to them.
These “Sponsored Messages” are presently being tested, with a tiny test for advertisers. They are being heavily observed by Facebook to stop them from being spammed. The news confirms the scoop of Tech Crunch from February regarding advertisements coming to Facebook Messenger, after Tech Crunch grabbed a presentation sent by a one of the employees of the organization to a top advertiser, outlining the upcoming marketing product.
The company confirmed it would be also able to generate revenue with “Click to Message” News Feed advertisements that the publication earlier pegged as means to monetize chatbots. Both “Click to Message” advertisements and “Sponsored Messages” could bring users into conservation with the chatbot, which can then try to sell them items.
Think if rather than tapping an advertisement and then guiding yourself on an un-known e-commerce site, one could only tell the bot about his/her preferences and it could then show relevant products.
While bots are developed to give a response to users or act as they asked for, a concern is that Messenger advertisements could weaken the experience. Up till now, when anyone’s Messenger app buzzed, he/she would be sure it was anyone concerned about communicating with them.
This behavior changes with “Sponsored Messages”. VP of Product for Messenger, David Marcus, would be cautious about how Messenger advertisements are utilized to avoid annoying users.
When asked regarding the exact frequency or timing with which “Sponsored Messages” could be sent by businesses, Marcus emphasized that the social organization could monitor their use tightly compared to promotional messages sent to other mediums.
Not every Sponsored Message or bot will necessarily activate alerts, David told Tech Crunch. If the company can persuade these “Sponsored Messages” to endear network users to business instead of annoying them, it might finally find means to monetize 900 million users via Messenger.
According to reports by Silicon Angle, bots on the platform can offer automated content, such as customized content or weather and traffic updates, receipts and shipping information. To look for a bot, one needs to turn the app on and enter the company name in the search bar at the topmost part of the app
Currently, bots are offered to 33 organizations, including CNN, Burger King, Fandango, Staples, Spring and Poncho.
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