Yahoo is striving its way to make a mark in Mobile-First world where there are behemoths such as Facebook present.
The business that has been Yahoo’s identity for long is about the latest tech usage in order to capture the attention of people with the interesting content to offer. They have been the first real home page for many people on the web. Before there was searching and socializing, people would go to Yahoo to visit the links that were worth checking out. Along with the periodic change in consumer tech, the company has adapted the product strategies in order to follow the model they possess. That came with its fair share of success and also failure. There is a way how the company is adapting the mobile-first world.
Latest Yahoo news is regarding the mobile-first world strategy that the company is looking into. The efforts that the company has added in mobile for the past years had the central attention towards the product improvisation by hiring new talented personnel and technology being brought in through the acquisition. For example, Yahoo News Digest has an aim to keep the large audience informed regarding the top news that particular day, in the same way like Yahoo home page did previously. However, the updates for the app are written partially algorithmically which means that there are no human curators needed.
Yahoo news reports that as far as the user experience is concerned, the mobile team in the company has created the award winning apps that have offered the ways which are pleasant in which the news and information can be presented to the people on daily basis. Albert Song, VP of design in the company states that most important aspect for the design team is to create the design language which is capable to incorporate the “flat” iOS features along with Material Design that Google offers so as to have the native feel when it comes to major platforms, yet unique enough for the users to realize that they are using Yahoo app.
There are hundreds of millions of people who are viewing the content that these apps have to offer. Such an attention becomes valuable for the advertisers however rather less valuable than the attention that advertisers can cater on the target specific audience. The reason here is due to the striving of the company for attention and also the ad dollars with the behemoths in social media such as Facebook. There are many people who are checking the social feeds ten times a day. Since there is a lot of attention captured, the services such as these can capture more different kinds of content in order to get the users to stay longer.
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