Latest Alibaba news is about the company’s stance on counterfeits allegedly found on its websites. According to the e-commerce giant, there are some counter-actions planned against such forgeries, if there are any, existing on its websites. These were the remarks made after one of the trade groups encouraged the U.S government to prod the e-commerce giant towards taking action against fake goods found on their websites.
The Chinese e-commerce giant has been haunted by and accused of having the fake products on their platform also including Taobao. The largest e-commerce organization has been fighting them for many years now. However, the trade office which is U.S based excluded Taobao from the list of “notorious markets” back in 2012 after recognizing the progress that had been made.
During the latest fire up in the issue, American Apparel and Footwear Association also known as AAFA claimed in the letter written to Michael Froman who is a U.S Trade representative that they had a firm belief that either the e-commerce giant was incapable or not bothered in order to address the serious problem, pointing to the forgery goods on its websites. The letter was written on April 8, 2015.
The association also stated that since the time Taobao had been excluded of the “notorious markets” list, the problem has worsened and not decreased. It also urged the U.S Trade representative to list Taobao under the list until some major actions are taken by the e-commerce giant to eliminate forged goods from their websites.
To its response, Alibaba news reports that the company has taken the matter into their hands and is taking strict measures in order for the counterfeit goods on their websites to be removed. It reported further that the company’s measures include working in cooperation with Chinese authorities, data mining and working with more than 1,000 brand proprietors and also with numerous industry associations.
The e-commerce giant further added that it had been in communication with AAFA and has discussed the possibly best solution to tackle counterfeits and is still committed towards eradicating it. AAFA and Alibaba are both in communication over this issue since 2012.
Before the AAFA letter had emerged, U.S Trade representative said that it had kept an eye on Alibaba as far as the selling of counterfeits and pirated products is concerned. However he refrained from taking action to a further level of putting the website back in the piracy blacklist.
China’s commercial regulator expressed the concern saying that the government should restrict the e-commerce organizations and websites from breaking rules or having counterfeit goods on their websites and that a system should be established.
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