What if we tell you that you can buy anything by just liking it? Anyone would wish to buy via online and will definitely buy a lot from that particular platform that has implemented such a convenient idea. In order for any product or company to become the channel for such payments depicts a lot more than plaguing transaction fees. In order for the gateway to purchase, the factors such as how you buy and what do you buy influence a lot.
There have been purchases that are split and also the influence. There are many methods that we use to buy, for example Credit, PayPal, Apple Pay or Cash. We buy online and offline both. The influence is divided into the billboards, digital, print and the ads that we see on television. Regardless of how much we are wishing to buy or not, the ads provoke us to buy stuff and spend our money. In the entire process of influencing, producing and buying, there is disconnect between the purchase and intent.
Facebook does not like friction and admires connection. It likes to eliminate the not-so-necessary steps and therefore has given the users a separate app Messenger instead of letting them keep on clicking into the Messenger tab on the social network. According to the latest Facebook news, the company has set its target to enhance the messaging feature and make payments simpler.
Facebook news reports the announcement that the social network giant made last month regarding the introduction of payments to the Messenger. As per the user’s wish, they can tap ‘$’ button, enabled in all the threads. And the money shall be sent to their friend on the other side of the thread instantly. That is very useful for all the people that transactions will be made this convenient but it is only the beginning.
With this new transaction-related feature that the company has added in Messenger app, Facebook has created an easy connection for your account to be integrated with your debit card. Before this, they payment integration method that the social network giant had introduced was only limited to buying the games or virtual game related goods and ads remaining on the platform but now it has begun to work on introducing zero-free and mobile first payments. That all too, within its Messenger app. This major step by the company can change the definition of business entirely.
In the recent news, Facebook has developed a vital and strong relation with merchants across the states. Instead of looking them as an external entity, it has begun to treat them more like the people. For the times the social network giant let the retailers grow on business, they will make it richer.
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