The latest Samsung news is regarding the newest flagship phone of the tech giant, Galaxy S6 and S6 Edge. The company has dialed back the discernibility of the company’s corporate brand in Japan while dumping the logo and identity “Samsung” there. This has been reported by The Korea Herald.
Samsung’s Galaxy S6 and S6 Edge are considered to be the most ideal and perfect android phones up till now, we are not known to how much it will bring revenue for the company but as far as the features are concerned, it has it all, except for being water-proof.
Both the phones, Galaxy S6 and S6 Edge are going to begin the sale in Japan on 23rd April. However, Samsung news reports that the customers won’t be finding any Samsung logo on any of the phones. Instead of the logo, the phones will be co-markets along with carrier partners, like ‘Docomo Galaxy’ and ‘AU Galaxy’.
The phones under such rebrands are beyond the products of the company. The Facebook Page for Samsung in Japan has been renamed to ‘Galaxy Mobile Japan’. The ‘Samsung’ reference has been removed and also the ads or visuals for marketing purpose bereft of the name ‘Samsung’.
The reason of this rebranding has not been revealed by the company, the question here arises regarding the tech giant’s rebranding specifically for Japan. A company representative was of the fact that Galaxy itself has been well established in the country and the company wants to make use of it.
However that is not a direct answer. From the outside, the move might seem a strange one for most of the people but if we come to think of it, it is in response to the ongoing struggle that Samsung has to see as a brand in Japan. It is the country where the company does not sell much phones, lesser as compared to what Sharp and Fujitsu and others are selling. However, in the backdrop, we are bound to keep the tension and slightly intense situation that native Korea and Japan have been facing.
During November 2014, the Counterpoint Research‘s figures depict that Samsung received a fifth place Japan with the market share of less than 5 percent. This is in the comparison to arch rival of the company, Apple that had taken away 50 percent of all sales regarding smart phones in Japan.
Rumors have it since the beginning of the year that Samsung might make an exit from Japan after the failure in impact making reputation in market of this country. Instead, the company has been giving the flagship phones a shot without the link to the parent company itself.
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